Designing products that move numbers, not just pixels.
Lead UI/UX Designer, 9+ years across SaaS, fintech-accounting and e-commerce. I design the whole growth loop — onboarding, activation, pricing, retention — and I show you exactly where the money moved.
I design products where a confusing screen costs someone real money.
Accounting software for merchants who would rather be selling. A jewelry storefront that lives or dies on one product page. An agency site that had to explain a complicated service in one scroll.
Three case studies, written up in full. Earlier work — Payu365 digital banking, HulkApps Shopify apps — is in the experience list below.
Every design decision is a money decision. Most of them are the quiet ones.
Working principleI studied computer science before I studied design. Which is probably why I keep asking what happens after the handoff.
Nine years in, I have watched merchants in Surat close their books at 11pm on a phone. Bankers in Dubai who cannot afford a single wrong number on a screen. Shopify founders who count every click like it is money — because it is.
All of it taught me the same thing: clarity is revenue, and confusion is a refund.
I am not a Figma-file vendor. I read the funnel, the pricing page and the P&L, and then I design the version of the product that makes the business work. Sometimes that is a beautiful screen. Usually it is a boring, obvious one that quietly pays for itself.
Currently open to Senior and Lead Product Design roles — remote, or relocation with visa sponsorship (Canada / Ireland / nearby) — plus a small number of growth-focused freelance engagements.
Nine years, five teams, three countries.
Newest first. Each one taught me something the previous one could not.
Education
What I am actually good at.
Six areas, roughly in the order I lean on them. The through-line is that all six end at a number someone cares about.
The questions I get asked before the interview.
Answered honestly, which occasionally costs me the interview.
Q.01When can you start?
Now. Immediately, for the right role. No notice period, no garden leave — just a laptop and an opinion about your onboarding flow.
Q.02What roles are you looking for right now?
Senior or Lead Product Designer. Remote-first, or on-site with visa sponsorship (Canada, Ireland, and nearby). Fuzzy problem spaces welcome.
Q.03What types of projects do you enjoy most?
The ones where the product works but the business doesn’t — activation is leaking, pricing is guesswork, nobody is sure what users actually do on day two.
Q.04How do you work with founders and product teams?
Embedded. In the standups, in the analytics, in the pricing conversation. Not a Figma file that arrives by email and leaves without explanation.
Q.05How do you handle remote collaboration?
Nine years of it — India, Dubai, Bosnia, and teams across US and EU hours. Async by default, over-communicated when it matters.
Q.06Do you work with AI?
Yes, daily, and honestly. AI makes the boring 40% faster so the thinking gets more time. It does not make the decisions — and it definitely does not earn the trust. That is still my job.
Still scrolling? We should talk.
Scroll is a terrible way to end a conversation
Have a role for me?
A product that isn't converting?
A number that needs to move?
Every product that grew started with a conversation. Let's have one.